- Tommy Hilfiger
Can you answer a
questions on your fraud status? It's completely secure and
anonymous - and will help the group enormously - thanks!
Short survey here...
v Reward: Balancing Fraud and Profit
12 February 2009,
the classic Risk/Reward dilemma. Spending a great deal to acquire
customers, only to lose them to fraud processes or actual charge-backs!
how does a company weigh up
credit-card fraud detection measures against commercial pressures to
sell? This is the €500m issue that affects the entire
e-commerce business in Europe.
colleagues from other major vendors to learn best-practices,
fraud rates, and discuss
how merchants can band together and help combat credit-card
It is the second
Manufacturers D2C Europe round-table and is NO COST to attend.
And there are no vendors who will try to sell to you!
Risk v Reward:
Balancing Fraud and Profit
For merchant D2C sales
- 14h, Thursday
Schiphol Airport, Amsterdam NL
It is not sexy to
combat fraud. No one really wants to talk about it. But it is a huge
cost to the e-commerce business due to:
- fraud prevention
measures (checking each order)
- losing revenue
to chargebacks for fraudulent customers
chargebacks from credit card companies
- wasted marketing
customer experience - risk upsetting regular customers
For years the
credit card industry has pushed the risk of fraud on to merchants, and
in the current climate governments and banks seem to have
other priorities than help preventing credit card fraud. Gangs
of criminals are becoming increasingly sophisticated, and cross border
will likely increase.
Now it's time for
e-commerce merchants to stand up, and work together to provide some
Please join this bold
industry-wide initiative led by Nike to work on joint ways to beat the
has a 10 year e-commerce history, including running sites for
Compaq, Dell, FairMarket, SonyStyle Europe
is an a gang, we better form our own gang!"
VP Avanquest Online Sales
Frustrating the Fraudsters) - Bob will draw on more than 15 years of
managing customer-driven organisations, and 10 years of e-commerce
experience from companies including IBM, Apple, Dell,
Fraud Survey Results
of Manufacturer D2C Fraud Survey Results (make sure you complete your
form here) Click
Here to take survey
How Nike stops the
Managing the team effectively
Commerce Fraud Team
Manager, Nike Europe
discussion: Building an industry wide solution to
from the room on steps to beat fraud - benchmarking fraud resources,
common screening methods, customer communication etc.
Drunen, Digital Commerce Operations
Manager, Nike Europe
the highly successful Nike-ID shop and will explain how customisation
can help beat the fraudsters
(or low cost) tried and tested methods to increase business
from your customer base
One of the objectives is to form an industry alliance to work
effectively against fraud, but as with all Manufacture D2C events the
networking an sharing best practice in e-commerce is always valuable.
We hope you find the event compelling and
will join us to contribute to the discussion.
Event is strictly
invitation only to around 30 executives and managers
from major merchants with direct to consumer (D2C) sales. Please register
here. this link
Kindly sponsored by
Nike Europe and CustomerGauge, and organised by Directness in
association with industry network
D2C e-commerce Europe. No charge
to attend, but limited
For more details call +31 629436360 or email
D2C Best Practice - 24 Sept 2008